Thoughts on Digital Media, User Experience, User Interface and Mobile

Being social online is fast becoming critical to being a world class brand. Despite the proliferation of social media outlets and growing penetration of the Internet worldwide, most organizations still struggle to build a brand with a distinctive social identity. This report is a summary of study done by Forbes and Weber Shandwick. You can [...]

Have you ever wondered when to use a microsite, a website, a landing page or  a facebook (Social) page. Here is a comparison table to help you decide. Criteria Main Website Microsite Landing Page Social Media Page Perception Central, official and permanent source Timely Short-term use Official and permanent user generated content. Communication Focus Broad and [...]

The Saudi market is one of the leading Middle East countries in the adoption of new internet and mobile technologies. Ethos made a quick study on the sources that show the right number of internet users in Saudi Arabia. First let us start with the Saudi Arabian Population: Saudi Arabia Population: Ethnic groups: Arab 90%, [...]

Stats By EffectiveMeasure.com Apple’s iPad, iPhone and iPod Touch lead with majority market share Apple MENA Market Share 7.3 million Internet users, attributing to 55.8 percent of the MENA e-mobile population, used leading Apple mobile devices such as iPhone, iPad and iPod Touch, in the month ending October 2011.

Via Scoop.it – Social Media EthosAs marketers, we plan for the future based on what has worked well in the past. With traditional marketing levers like TV, radio, and print media, in-store promotion and the like, we often see spikes in sales as a direct result of these programs. Social media, and specifically Facebook, is [...]

Via Scoop.it – Social Media Ethos Google vs.Facebook on Privacy and Security [Infographic]…Via socialtimes.com

Via Scoop.it – Digital Strategy Ethos Via www.trendwatching.com